150 Million Km From the Sun

This installment of the Billboard Project Phase 2 is set against the striking white rock formations of Sarakiniko Beach on the island of Milos, Greece. Commonly referred to as "Moon Beach" due to its unique lunar-like landscape, Sarakiniko is famous for its smooth, bone-white volcanic rocks that have been sculpted by wind and waves over centuries. Gold is the ultimate symbol for the sun itself, using it for a message about our distance from the sun creates a thematic loop where the medium matches the subject.

I like to drop unsolicited life advice into the middle of nowhere, where the only thing around to see it is the landscape itself. By swapping out loud sales pitches for dry, slightly cynical observations, these billboards feel like a found joke between the traveler and the road. It’s a nod to how much of our lives we spend performing for an audience, even when the seats are empty.

The Sizing

Each piece is captured in a cinematic, wide-angle format (16:9)—the same perspective you see on a movie screen. This 'letterbox' view emphasizes the vastness of the desert and the horizon of the beach, making the landscape feel as big as the message.

           The Presentation

To keep the focus on the art, I recommend a white-on-white presentation: a crisp white matte paired with a clean white frame. This minimalist look lets the colors of the landscape pop while making the billboard feel like a window looking out onto the road.

Although the ratio remains a constant 16:9, the scale is up to you. Whether you want a small "desktop" reminder or a large-scale statement piece for a living room, the cinematic proportions remain intact to preserve the original vision. Our sizing are just suggestions.

We have priced the art as "Print Only." If you would like a price for a framed piece, please email us. 

Please allow 2-3 weeks for fabrication.